Umberto Cesari Art Contest

In this fourth edition, we reached out to a wide range of artists: photographers, graphic designers, illustrators, painters, and digital artists. Their goal was to create an artwork to be adapted into three labels, exclusively for Umberto Cesari, for the three wines in the MOMA line.

MOMA is the wine line dedicated to the world of art, and its name stands for My Own Masterpiece. Following the tribute to Giorgio Morandi in the first edition, the idea of a contest was born: the Umberto Cesari Art Contest, designed to promote young talents, strengthen the connection between wine and art, and periodically renew the labels in the collection.

For the 2025 edition, more than 190 artists from all over Italy and abroad, of all genders and ages, applied! Additionally, we received over 600 creative submissions.

We wanted to engage all creatives capable of applying the aforementioned artistic forms to design the three wine labels. Each artist was allowed to submit multiple proposals, to be applied to the three MOMA wines: white wine, red wine, and sparkling wine. The winning proposal will be used exclusively by Umberto Cesari and may be featured across all communication channels – print, digital, and social – for a period of 8 years.

We established a central theme: “wine culture at the heart of convivial moments in our lives, between the right timing and responsible consumption”.

How can this concept be translated into a visual artwork? That was the question all participating artists were invited to answer!

The four core values around which all proposals revolved were:

• heritage, sustainability, and innovation;
• responsible consumption and well-being;
• sociability and conviviality: the quality and time needed to live in a ‘convivium’;
• an interpretation of how wine is part of our food tradition.

The open call awards the winning artist (selected from a shortlist of six finalists) a gross prize of €2,500, to be granted by the art collective Mostrami (our partner for this year’s artistic call), upon invoice or occasional receipt. The remaining five shortlisted artists will each receive a prize in kind: three cases of wine (MOMA white, MOMA red, and MOMA sparkling), shipped by Umberto Cesari, with a commercial value of approximately €200. Participation was completely free of charge.

The call ended on Friday, June 20 at 11:59 PM (extended deadline): read more details about the continuation of Mostrami’s call for the art contest!